Resources Library by ANA

The expectations and values of consumers of dairy products

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Eric Stemmelen

Company: KANTAR TNS Malaysia

September 1, 1992

The Eurobuyer

Most of the published reports about the effects of 1992 relate to consumer goods and services, to the neglect of the very large business-to-business sector. Success in the Single European Market will depend on a good understanding of a. the...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Alan Wolfe

June 15, 1992

Conot

We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Marc Vincent, Annick Vincent

June 15, 1992

How media/message synergy contributes to total quality perceptions

The purpose of this talk is to reaffirm the importance of understanding how consumers use quality information in their valuation of a brand. We show information that leads us to believe that consumers combine quality, convenience and personal...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Josh McQueen

June 15, 1992

A world of diminishing distance

Many centuries ago, the term "direct marketing" was a conspicuous fact of life for those involved in the very beginnings of human trade and commerce. As man moved from the most primitive hunter- gatherer societies - within the scope of extended...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Robert A. Schmitz, Marc L. Rovner

June 15, 1992

Effective communication in a crowded television environment

My purpose here this morning is to present a picture of the emerging worldwide television environment and the implications that has for communications, media planning and research. Not long ago, on April 22 (Earth Day), the world’s scientists...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Robert Warrens

June 15, 1992

Looking over your shoulder

Increasing competitive pressure - notably from the Far East - threatens the European consumer durables industry. The trade are becoming more sophisticated and demand more from suppliers. Product performance and new features are no longer enough to...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Julian Boulding

June 15, 1992

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Josep Chias, Teresa Buhigas

June 15, 1991

The message is (or may be) the medium... But is certainly not the message! (French)

Under this somewhat iconoclastic title, referring to the equally and deliberately iconoclastic statements from McLuhan, we want to show that good intellection of an advertising message often depends not so much on the actual message, more on the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: François Laurent

June 15, 1991